Profitability intelligence · From CFO to CVO

Know where your profit really comes from.

Procreo connects financial and operational data to reveal profitability by customer, product, order and transaction, so your teams can diagnose losses and make better decisions.

PROCREO SUGGESTSReview service fee · +$1.2M
NEGATIVE PROFIT · H1($24.91M)
TRANSACTIONS PREDICTED41,736
Engagements across
Retail & fashion·Distribution·Manufacturing·Logistics & services
NORTH AMERICA · EUROPE · MENA
01 — The problem

Your business is more complex than your P&L.

Traditional reports show what happened. They rarely explain which customers, products, transactions and operating decisions created the result. Revenue growth doesn’t always mean profit growth.

01

Fragmented ERP, POS, inventory and finance data make one consistent profitability picture hard to establish.

02

Conventional reporting aggregates revenue and cost, hiding unprofitable products, customers, orders and channels.

03

Cost-to-serve, freight, overhead and shared costs are poorly allocated, or invisible at transaction level.

04

Finance teams spend their time assembling reports instead of investigating root causes and recommending action.

05

Pricing, discount, purchasing and operational decisions get made without a full view of net profit.

06

Static reports are slow to expose emerging patterns, and can’t simulate alternative decisions.

02 — What Procreo does

Find the profit hidden in your data.

1

See the full picture

Consolidate and enrich fragmented financial and operational data into decision-ready profitability views.

2

Find the real drivers

Trace margin erosion and loss-making patterns across customers, products, suppliers, locations and orders.

3

Act with confidence

Evaluate pricing, cost, mix and operating scenarios with AI-assisted analysis before choosing a response.

HOW IT WORKS
STEP 01Connect your data
STEP 02Rebuild a granular P&L
STEP 03Discover the patterns
STEP 04Investigate root causes
STEP 05Test the opportunities
STEP 06Monitor the results
See the full workflow →
03 — Use cases

The questions that move your bottom line.

Explore the platform →
01↗

Customer & product profitability

Net profit by customer, product, order, vendor, location and period, not just by business unit.

02↗

Cost-to-serve

Bring freight, handling, overhead and other drivers in to expose the true economics of every transaction.

03↗

Pricing intelligence

Spot pricing inconsistencies and test how discounts, order quantities and mix affect profit.

04↗

Profitability forecasting

Use historical patterns and operational assumptions to explore future revenue and profit outcomes.

05↗

Root-cause analysis

Move from a red KPI to the combinations of transactions and cost drivers that explain it.

06↗

What-if optimization

Model the potential impact of pricing, mix, procurement or freight actions before you commit.

Procreo cost breakdown on a tablet
04 — Why Procreo

Not more dashboards. Financial truth, connected to decisions.

Bottom-line focus

Net profitability first, not revenue or gross margin alone.

Granularity

Trace every aggregate outcome back to its micro-entities and transactions.

Cross-functional

Connect finance with sales, purchasing, logistics and operations.

Cost allocation

Turn incomplete expense attribution into decision-useful economics.

Analysis to action

Go from detecting losses to testing practical optimization levers.

Works with your systems

An intelligence layer on top of your ERP and BI, not a replacement.

05 — Who it’s for

Built for the CFO. Useful across the business.

ROLETHE QUESTIONHOW PROCREO HELPS
CEO / BoardWhere is enterprise value being created or destroyed?Cross-business profitability, risks and opportunities
CFO / Finance leadershipWhat explains bottom-line performance?Augmented P&L, cost allocation, granular profit drivers
FP&A / ControllersWhat should we forecast, and what should we change?Trend analysis, planning, scenario evaluation
Sales / CommercialWhich customers, orders and prices are profitable?Cost-to-serve, pricing and customer profitability
Procurement / Supply chainWhich vendors, products or freight costs erode margin?Supplier and product comparisons, allocation analysis
Business-unit / Store leadersWhich operational actions will improve performance?Store, product, season and team-level drilldowns
06 — Evidence

Profit leakage, made visible.

Better data, proper cost allocation and granular analysis surface what aggregate reports hide.

NORTH AMERICAIdentified opportunity

Medical equipment distributor

Orders under $10k were loss-making, and 55% of products lost money once freight and G&A were allocated by SKU.

Read the case →
UAERetrospective analysis

Fashion distribution group

The highest-revenue store wasn’t the most profitable, and 12% of manufacturers generated 100.4% of profit.

Read the case →
MENA · PROOF OF CONCEPTScenario analysis

Distribution group

A 12-lever scenario moved modelled net margin from −7.4% to +2.1% over a three-month pilot.

Read the case →